As we discussed in the previous post, the real power of marketing online is creating and managing a list of subscribers from people who visited your website. Since we’ve already discussed why such an email list is very important, lets look at another aspect to having an email list - The autoresponder.

An autoresponder is an automated e-mail message-sending capability, such as a welcome message sent to all new subscribers the minute they join a list.

Basically you set up a sequence of pre-written emails that are sent out to prospects on your email list at regular intervals.

The importance of this cannot be underestimated. Time and time again internet marketing gurus tell you that the money is in the list. This is not by accident. The online marketing specialists know that this is fact. The more people you have on a mailing list that are interested in your products or services, the more sales you will make.

You can use an autoresponder to essentially send emails out to your prospect list, even when you’re not at a computer. What you do is you create, lets say, a seven part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day. So you write the emails one time and then anyone joining that list will automatically be sent those emails for the next seven days.

This doesn’t matter if you’re online or if you’re away from the computer. They will get sent automatically. They also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger.

BTW, autoresponders can be used to send out the followings:

Welcome Letters
Order Confirmation
Messages Special
Offers

You have full control over what goes out and when.

In my next post I’ll share with you how simple it is to set up a list and the secret tool I’ve used for years that’s made me thousands of $$.